Are you Real or Fake?

Are You Real or Fake?

Building an Authentic Personal Brand

By Kenesha Collins (Guest Posting on

I will be honest – building a personal brand is something I’ve been terrified to do.


I envy people with thousands of followers on their YouTube channel, and like on their Facebook page. I admire their ability to put themselves out there and take the negative comments and hate from the trolls on the Internet. I never understood the concept of hiding behind a computer and smearing hate on someone for having the courage to do something they can’t do.


I’m a huge introvert and would be perfectly happy being in the background completely unnoticed. But that lifestyle doesn’t equate to success. So, I came up with another idea. I could create a fake personal brand, and not let people know the real me. I thought I could remain private, but still be in the limelight.  


The problem is that people will know I am being fake, and they will not engage with me, buy my book, read my blog, or endorse me. The greatest people are authentic. They’re admired because they’ve shared personal stories and showed their vulnerabilities.  

Do you remember Chris Gardner? He is the author of the Pursuit of Happyness. Chris is a very successful businessman, investor, stockbroker, and philanthropist. He is a millionaire many times over. He would have continued to make money even if he didn’t write his autobiography. While reading his book, I cried buckets of tears. He detailed domestic violence in his home, sexual abuse, and later homelessness while taking care of his son.

By telling his story, he opened my eyes to how people can endure and overcome anything. I gained immense respect for him. I sat down and thought of some important things for my own personal brand, and I would like to share them with you.

What is Your Mission Statement?

The obvious mission when creating a personal brand is to sell your products, services, or yourself. Is that the only thing you would like to accomplish? Write down your values, goals, and incorporate them into your mission statement.


Are you trying to be a resource for others? Would you like to help others follow in your footsteps to become successful as well? Write down your education, training, and experiences. Consider what makes you credible.  

Share your Story
Do you want to sell or inspire? When you are promoting your products and services, what is your delivery like? People are not going to buy from someone they can’t relate to. Are you stiff and impersonal? I’m not suggesting telling your life story from birth or exposing every skeleton you have to the world.


Share some background about why you decided to write your book or start your business. Perhaps you lost your job, and that gave you the push to become an entrepreneur. People might need the inspiration because they could be considering a leap of faith to a new endeavor.

Be Authentic and Professional

When I watch my favorite YouTubers, I love how real they are. But I think some of them are too real. What I mean is if every other word you use is a curse word, that’s fine when talking to your friends and family. But when you are trying to give your expertise on a topic, using excessive foul language can be distracting. It takes your credibility away.


The audience is so focused on cringing from the cussing, they miss your message. Also, your audience consists of all age groups. You must be mindful that a younger audience may be watching and mimicking you.  

Know Your Target Audience  

If you sell baby products, your target audience will be moms, dads, daycare workers, etc. Research the fears, worries, cares, and goals of that target audience. Provide relatable content to new parents.


When I became a mother for the first time, I was scared out of my mind. I was terrified I would make a mistake. Give that sigh of relief for your audience. Use content, videos, and helpful tools for your audience. On your website, provide a comment section.


Talk to your audience on social media. Let them give ideas on ways to improve your products or services. Let your audience help you in growing your personal brand. Building a personal brand is more than trying to sell to an audience.


You are building your own community of lifelong followers. These people will be there for your failures and your successes.  


To learn more about Kenesha Collins and

how she builds her own authentic brand,

go to:



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