9 Steps for Starting a Business Doing What You Know And Love

Three years ago, I thought I had it made. I worked from home as a business coach for entrepreneurs all over the US. When I got pregnant with my son, I got walloped by the reality that I wanted to be home with him full-time. I never knew I wanted that!

I had no idea who I was anymore. I was proud of my identity as a career woman. I had put off having children and assumed I would be the mom I aspired to be, and work at the same time. I was right and wrong.

So I quit my job and stayed home with my son for a year. It was a wonderful experience, and yet, I craved more. I wanted a project that was all my own that would allow me to express other forms of my creativity in addition to mothering my son, so I launched my own boutique consulting firm.

I combined my training as a marriage and family therapist, 15 years as a meditation teacher, and 10 years’ experience as a small business coach and strategist, and decided that I wanted to help other moms to feel empowered and happy.

I now teach other moms how to launch and grow their own businesses so they can be home with their kids full-time, just like me. Most of the moms I meet share that they have a [not-so] secret desire to start a business from home that makes them feel great AND provides them with the flexibility and profits they need.

When women find out what I do, they lean in closer to me and ask how they can launch their own business as well. Here are my best tips for taking who you are and what you know, and turning that into a business.

Get out a notebook and treat this like a workshop – right now. If you feel some excitement about this topic, listen to that because the energy you need for actually launching your idea is contained in this initial excitement!


1. Write Down Every Job You’ve Every Had

Make sure to include everything, whether it’s volunteering, babysitting, being a mom or that dog-walking job you had as a kid. Further expound on each item by writing down all the tasks associated with that job. Finally circle all of your favorite jobs and tasks.

2. Write Down All of Your Education

Focus on what you loved most in school (classes, etc.). Don’t get hung up on whether or not you finished your degree. Remember to think outside the box and include the unconventional and informal aspects of your education (i.e. trainings, workshops, etc.) as well.

3. List Out Your Favorite Hobbies (now & in the recent past)

While your hobbies may not translate directly into a lucrative business venture, you may be able to take aspects of these passions and weave them into your dream business. For example I love using center console boats so I could teach people how to take up speed boating.

4. Write Your “Dream Job” Description

Incorporate the jobs, tasks, educational experiences and hobbies from the lists you’ve just written out, into a position what would encompass EXACTLY what you love.

5. Call Yourself A Consultant In…

Take the dream job you outlined above and call yourself a consultant in that role! Before you start your own business you need to make sure that it is definitely the right option for you. Many HVAC workers opt to start their own business instead of joining one of the Best HVAC Franchises-a decision that many of them regret due to their business eventually struggling financially.

6. Read the Dream Job Description Out Loud

How does it sound? Write in your journal how it would make you feel if you could do the dream job in a flexible way that allowed you as much time with your child(ren) as you desire.

7. Find a Friend or Coach To Act As a Sounding Board

This is often a good time to ask those near to you or whose opinions you respect, whether they can see you in this role, whether it optimizes your strengths and what steps you could take to execute on your plan.

8. Ask Yourself Questions

Even more important than consulting with friends or coaches is consulting with yourself about what you want out of your new business venture. Whatever business you decide to launch, you have some important decisions to make. These questions target your core values, the “why” of you business dream.

These questions will let you think of things that you would have forgotten. I asked myself questions and realised that I didn’t have enough security at home for a business and could easily be burgled. So, after realising this I went out and bought some outdoor home security cameras.

Ask yourself the following:

  • Why do I want to start a business now?
  • How do I want to feel each day?
  • How much do I want to work each day?
  • How much money do I want/need to earn?

9. Answer the Questions with Care

The answers to the questions above will be very important to your success. Once you have your answers drawn up, it’s time to integrate your answers into the consulting role you’ve dreamt up for yourself. By establishing your business vision around considerations of passion and strength first, you can ensure that the business structure you develop will be true to those values.

What consulting role emerged for you from the above exercise? Tell me in the comments about the business idea you created from what you know and love!

Flesché Hesch is a full-time Mama, and Business Advisor for Moms! She brings her training as a Marriage & Family Therapist, Meditation Teacher, and Small Business Coach and Strategist together to create the most positive and empowering Coaching programs for Mom Entrepreneurs! She can often be found at her other office, the playground where she can be seen hunting for bugs with her 2 year old son.
Learn more at http://TheBizyMom.com

Flesche Hesch, MA Mom Entrepreneur


  • niki rebin

    Reply Reply June 25, 2014

    Thanks for this terrific article. It is both motivational and educational. So many moms will feel inspired and empowered to start their business from home after reading your post.

  • Leslie Keffler

    Reply Reply June 25, 2014

    Excellent tips! I also never thought I would want to stay home after the birth of my son. I wish I’d had your tips when I first started my business.

  • Reginald Martin

    Reply Reply June 25, 2014

    Really great ideas for tapping into who you are. I believe a great business person is one who is extending who they are through their business rather that it be something they just do. It this sense when the business is who they are then they are BEING their business rather than doing a business.
    Reginald Martin
    Creator of the Transmutation Method

  • Stacy Harshman

    Reply Reply June 25, 2014

    These are great tips. Great to ponder!

  • Kara

    Reply Reply June 25, 2014

    Hi Flesche, Great tips! I so agree. I used to work away from home and then realized I really wanted to be able to be with my kids as much as possible. I am so glad I figured out a way to do the majority of my work online, working with clients at my own schedule, and my littlest one has not had to be in childcare at all yet. So grateful! Glad you are empowering mamas to be fully present as they want to be in their kids lives and still make a difference and make money in the world at large! Blessings, Kara

  • Matthew J. Tuller

    Reply Reply June 25, 2014

    Flesche, thank you for sharing all of your wonderful insights as to starting, building, and maintaining a successful business. Personally, I have always been impressed with your insights as to the interplay between business development with psychology. Especially for new business owners, the importance of understanding the reasons that you make decisions, whether they limit or grow your business, is crucial to success. Because of your background in counseling and psychology, I find that working with you is far superior to any business coaching I have received from other coaches. Again, thanks for the insightful article, and keep up the good work!

    Take care,


    Law Office of Matthew J. Tuller
    Get Access To Our Free Course: Estate Planning Mistakes To Avoid:

  • Ruzica

    Reply Reply June 26, 2014

    As a mom of two young children and now building my dream career, I can totally relate… I agree with Reginald, I also believe that a great business should be an extension of you.

    Great tips, thank you!

    Ruzica Kozul
    LOA Life Coach

    Get your free report:
    “Get the Unshakable Happiness You Want & Deserve”

  • Jennifer Thorne

    Reply Reply June 26, 2014

    Thank you Flesche for a great post! Reading your article reminded me that it’s not just about writing down your vision for your business but also your lifestyle. All work and no play is not a great lifestyle. You’ve definitely left me with some good journaling material.

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